The 2025 Social Media Playbook

Social media isn’t just about posting pretty pictures of airplanes anymore. It’s about building relationships, establishing trust, and guiding prospective students through their decision-making journey. The flight schools that master this see measurable improvements in inquiries, discovery flight bookings, and ultimately, enrollment numbers.

Your competition is already out there telling their story on social media. The question is: what story are you telling, and is it the one that compels your ideal students to choose you?

Event Details

• Date: September 25, 2025
• Time: 2:00 PM - 3:00 PM (CT)
• Location: Online - Register to receive your access link
• Cost: Free

1. Define Your Target Audience

• Identify Your Ideal Student:
  • Demographics: Age, location, education level, occupation
  • Interests: Aviation interests, hobbies, career goals
  • Platforms: Determine which social media platforms your target audience frequents most (e.g., Instagram, Facebook, TikTok).

2. Choose the Right Platforms

• Focus on Key Platforms: Select 1-3 social media platforms that align with your target audience and your marketing goals.
• Develop a Consistent Brand Voice: Maintain a consistent brand voice and tone across all platforms.

3. Create High-Quality Content

• Visual Appeal:
  • High-Quality Images and Videos: Share stunning photos and videos of your aircraft, facilities, and student experiences.
  • Use Engaging Visuals: Utilize eye-catching graphics, short videos, and interactive elements (e.g., polls, Q&As).
• Informative and Engaging Content:
  • Blog Posts: Share informative and engaging blog posts on aviation topics, pilot tips, industry news, and student testimonials.
  • Behind-the-Scenes Content: Offer glimpses into the daily life of your flight school, showcasing your instructors, facilities, and the overall learning environment.
  • Student Stories: Share inspiring stories of student successes and career journeys.

4. Utilize Social Media Ads

• Targeted Ads: Utilize targeted advertising to reach specific demographics and interests within your target audience.
• Retargeting Ads: Show ads to users who have previously interacted with your website or shown interest in your flight school.
• Boost Posts: Boost organic posts to increase their visibility and reach a wider audience.

5. Engage with Your Audience

• Respond to Comments and Messages: Promptly and professionally respond to comments, messages, and inquiries from potential students.
• Run Contests and Giveaways: Host contests and giveaways to increase engagement and generate excitement.
• Collaborate with Influencers: Partner with aviation influencers to reach a wider audience and build credibility.
• Join Relevant Online Communities: Participate in online aviation forums and communities to connect with potential students and build relationships.

6. Track and Analyze

• Monitor Key Metrics: Track key metrics such as reach, engagement, website traffic, and conversion rates.
• Analyze Data: Regularly analyze your social media performance to identify areas for improvement.
• A/B Testing: Experiment with different post formats, content types, and ad targeting options to optimize your results.

7. Stay Updated

• Keep Up with Trends: Stay informed about the latest social media trends and best practices.
• Adapt Your Strategy: Regularly review and adjust your social media strategy based on the evolving landscape and the changing needs of your target audience.

Your Expert Instructor

Tim Jedrek, CEO & Founder of Right Rudder Marketing - the only marketing agency in the world that focuses 100% exclusively on flight schools and is owned and operated by pilots. Tim brings insider understanding that no generalist marketing company can replicate, having helped flight schools across the country double, triple, and even 10X their student enrollments.

By implementing this 2025 Social Media Playbook, flight schools can effectively leverage the power of social media to connect with potential students, build a strong brand presence, and achieve their marketing and enrollment goals.

Ready to transform your social media from a nice-to-have into an enrollment-driving machine? This webinar will give you the four-pillar framework, platform-specific strategies, and content calendar system you need to succeed. Register now and start your journey to digital domination.