Who We Are
Right Rudder Marketing is a pilot-owned digital marketing agency focused on helping flight schools and aviation businesses accomplish their goals: Grow, scale, and make a significant impact to the pilot training industry. Flight schools that partner with Right Rudder Marketing become the #1 flight schools in their community and dominate the local area. There's no doubt about it. Right Rudder Marketing has the secret sauce.
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Our Mission
Our mission is to impact the aviation training industry and bring more people into aviation. Right Rudder Marketing aims to lower the cost of participating in aviation by increasing the supply of pilots which provides increased demand for aviation companies to operate at economies of scale.
Our mission is to facilitate the progress of our society into a new age where all humans are given the opportunities to be equipped with aviation skills to travel faster and farther in the skies.
Our mission is to help 100 flight schools double their student body and dominate their service area by 2026.
- Over $10M worth of revenue generated for our flight schools
- $10M +
- More than 10,000 interested prospective student pilots found over the course of a year through the combined efforts of the Flight School Marketing System
- 10K+
- With an average conversion rate of over 7%, we've added thousands of students to our flight schools' funnels with Google Ads and PPC campaigns
- 1K+
Our Values
We Believe in the Power of Aviation
PAPIs in the aviation industry refers to “Precision Approach Path Indicator” which is a system for pilots to guide them to their intended result.
Our marketing system and the work we do is similar to a PAPI. Our marketing guides our customers to their intended destinations which is growing and scaling their aviation business. We have to have a precise path for our customers to approach their goals and ambitions. We meet with our customers regularly and indicate our performance. With these indications, we make adjustments and pivot to go back on course so we can reach our intended targets.
Airspeed is life. Altitude is insurance.
- PProfessionalism
- We are a team of professionals. We hold ourselves to the highest standards. We respect others because we assume positive intent and always see a way for collaboration. People around us respect us because of our workmanship, quality, ethics, high morale standards.
- AAuthenticity
- We're honest, candorous, and we don't sugarcoat the truth. We value integrity. We know from experience that by being authentic, by being human, and by being true to who we are that we gain respect from the community and those around us. Similarly, when our flight schools are marketed and shown for who they really are, it brings in high quality student pilots which helps drive customer success and results.
- PPassion
- We love what we do and it's why we are here! Aviation, marketing, software, business, storytelling - the things we do on a daily basis are enjoyable to us and we love the opportunity to fulfill our passions in order to help others and make an impact on their lives, all while still bringing in a healthy profit and growing our company.
- IInnovative
- We are focused on continuous improvement. We adapt to market changes and new technologies. We innovate and find solutions even when there seems to be no way. We go above and beyond and do the extra mile. We continually train and hone our craft. We value education, training, and self improvement. Stagnation and complacency is NOT ACCEPTABLE. We always make steps forward to be the best, so we can become the best.
In the last 5 years leaders at these flight schools have turned to RRM
Get to Know Right Rudder Marketing
Download our company profile to learn more about who we are, the services we offer, and how we've helped flight schools across the country grow their student enrollment and dominate their local markets.
Our Leadership Team
Expert Pilots and Strategists
Right Rudder Marketing is a pilot owned digital marketing agency focused on helping flight schools and aviation businesses accomplish their goals: Grow, scale, and make a significant impact to the pilot training industry. Flight schools that partner with Right Rudder Marketing become the #1 flight schools in their community and dominate the local area. There's no doubt about it. Right Rudder Marketing has the secret sauce.
Is your website optimized for SEO?
Technical SEO is the foundation for higher search rankings. Our Website & SEO Performance Checklist ensures your flight school website is fully optimized to rank higher on Google and attract more student pilots.
Frequently Asked Questions
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Right Rudder Marketing was founded by pilots who saw a gap in the aviation industry—flight schools had great training programs but lacked the marketing expertise to fill their schedules. We combined real-world flight training knowledge with digital marketing skills to build the #1 flight school marketing agency in the country.
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Our headquarters is in St. Louis, Missouri, but we work with flight schools nationwide and internationally. Our team operates both in-person and remotely, and we travel to client locations for on-site content production and strategy sessions.
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Yes! Aviation is in our DNA. Many of our team members hold pilot certificates and have direct experience in flight training. This means we understand the student journey, speak your language, and create marketing that resonates with prospective pilots.
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We've partnered with dozens of flight schools across the United States, from single-aircraft operations to multi-location academies. Our clients collectively generate over $10M in annual revenue attributed to our marketing efforts.