Remarkable growth with targeted marketing strategies
Sun City Aviation
Fly by Wire Program
For flight schools with 20–40 aircraft targeting $6M+ annual revenue
Fly by Wire Program
ENTERPRISE SOLUTIONS. UNLIMITED GROWTH.
You've built an aviation training empire with multiple locations and dozens of aircraft. At this enterprise level, your brand represents more than just flight training—you're setting industry standards. The Fly by Wire program ensures your marketing reflects the caliber and scope of your operation across all markets and platforms.
With Right Rudder as your dedicated marketing enterprise, you'll have comprehensive brand management that matches your business scale. We handle complex multi-platform campaigns, traditional advertising, and brand positioning that establishes your school as the definitive choice for serious aviation training.
Fly by Wire clients represent the aviation training industry's leaders. You'll get enterprise-level marketing including TV advertising, premium streaming platforms, comprehensive press relations, and the kind of strategic brand management that maintains market leadership and attracts the industry's best students and instructors.
You'll have dedicated strategic support with bi-weekly reviews and comprehensive marketing management. This is the level of professional representation that aviation training empires require to maintain their position and continue growing.
This is the Flight School Marketing System
It's a multi-faceted approach. There is no silver bullet in marketing. We combine consistent execution across several channels to drive sustainable growth:
- Website — a conversion-focused, mobile-first site
- SEO — local & technical optimization to rank your school
- PPC — targeted ad campaigns to drive qualified leads
- Reputation Management — reviews & local trust-building
- Sales Process — lead qualification, nurture, and enrollment workflows
Sustainable growth comes from the coordinated effort of these components. We implement and optimize each area to work together, not in isolation.
Expectations
UNDERSTANDING HOW IT WORKS
Right Rudder Marketing's services are different from other marketing agencies you've used before. Entrepreneurs like you hire us as a consulting marketing service. This means our clients hire us for our expertise and expect us to lead the way.
Our marketing programs are designed specifically for businesses like yours. Based on your existing business and goals, there's only one growth program that will be a good fit. You won't be given a bunch of options, you'll be given the only option that we're willing to do because it's the one that will help you achieve your goals.
Your company and Right Rudder Marketing are like two best friends in business. We'll support each other, sometimes even disagree, but in the end, we're in this together.
After we get to know your business inside out, our team of experts will come up with a growth strategy based on our years of experience in aviation education. We'll guide your team, make sure everything goes smoothly, measure the results, and keep working together to make sure our partnership succeed.
Fly by Wire Program Positioning
The Fly by Wire Program is designed for major flight school operations with 20-40 aircraft who are ready to invest in enterprise-level marketing to dominate multiple markets and achieve $6M+ in annual revenue.
IMPORTANT: Fly by Wire clients typically achieve 6-10 million in annual revenue within 12-36 months. Schools reaching $6M+ can upgrade to our Supersonic program for additional marketing for scaling.
Investment Overview
Monthly Total
$11,000
Service Fee: $5,000
Google Ads: $3,000+
Other Platforms: $3,000+
Annual Investment
$134,500+
Includes onboarding fee
Onboarding
$2,500
One time setup fee
📍 Additional Locations
$500/month
Perfect for multi-location flight schools expanding to new airports. Each additional location gets full local marketing optimization.
🏢 Additional Businesses
$2,500 One time
Expand coverage to related aviation businesses under the same ownership (for example helicopter tours and maintenance shops).
🚀 ONBOARDING
✓ Enterprise Business Deep Dive
Extended business analysis including multi-location assessment, competitive landscape analysis, and strategic positioning workshop. This comprehensive process typically takes 4-6 hours across multiple sessions.
✓ Advanced Systems Integration
Complete integration of all marketing systems, CRM setup, multi-location tracking, and advanced analytics configuration across all platforms and locations.
✓ Weekly Strategic Checkpoints
Weekly calls for the first 30 days with dedicated account management to ensure all systems are performing optimally across all locations and campaigns.
📈 ADDITIONAL GROWTH
✓ Bi-Weekly Strategy Calls
After onboarding we will conduct dedicated bi-weekly strategy sessions with senior marketing strategists to optimize campaigns, analyze market opportunities, and plan expansion strategies.
✓ Enterprise Analytics & Intelligence
Advanced business intelligence including market analysis, competitive intelligence, multi-location performance tracking, and strategic recommendations for expansion.
👥 NEW STUDENT ACQUISITION
✓ Enterprise Website Platform
Multi-location website with advanced functionality, student resource portals, e-learning integration, and conversion optimization across all locations.
✓ High-Volume Content Production
48 written content pieces annually (4 per month) including technical articles, industry analysis, thought leadership pieces, and location specific content to dominate search results.
✓ Multi-Platform Social Media
Advanced social media management across all major platforms with location specific content, community building, and social advertising campaigns.
✓ Meta Ads Management
Professional Facebook and Instagram advertising campaigns designed to reach prospective pilots and aviation enthusiasts in your target demographics.
✓ Google PPC Advertising
We'll set up and manage your Google Ads account to drive qualified leads to your flight school. Our team will handle keyword research, ad creation, bid management, and ongoing optimization to ensure you're getting the best return on your ad spend.
✓ Expanded Advertising Platforms
Go beyond Google and Meta advertising platforms and get on Hulu streaming, Bing search, Reddit communities, print marketing, and traditional TV/radio advertising for maximum market penetration.
✓ Press Campaign
Comprehensive press relations with up to 8 press releases annually, media relationship building, and industry event coverage to establish thought leadership.
✓ Bi-Annual Video Production
Two professional video production sessions annually, creating 6-10 finished videos for marketing campaigns, video based ads, training materials, and promotional content.
✓ Customer Review Building
Every quarter, we'll reach out to your recently serviced customers to ask for their feedback and encourage them to leave a review on your Google Business Profile. Positive reviews are super important for boosting your rankings and visibility on Google Maps, and they can also help you turn leads into customers.
✓ Capture Lost Leads
We'll set up systems to nurture previous leads that didn't convert into students. This includes email and text follow ups (if you are adding-on the Flight School CRM) and retargeting ads to keep your flight school top of mind and encourage them to reconsider your services.
✅ What's Included
Included in your $11,000/month investment:
✓
Google My Business Management
✓
Google Ads Management
✓
Meta Ads Management (Facebook/Instagram)
✓
Additional Advertising Platforms (Hulu, Bing, Reddit, TV)
✓
Search Engine Optimization (SEO)
✓
Enterprise Website Platform
✓
Social Media Management
✓
Flight School CRM (Full Service)
✓
Bi-Weekly Strategy Calls
✓
Enterprise Analytics & Intelligence
✓
Local Business Listings (twice yearly + additional)
✓
Content Creation (4 blogs per month)
✓
Press Releases (up to 8 per year)
✓
Video Production (2 sessions annually)
✓
Custom Software Development
✓
12-month minimum commitment
💰 Additional Services
Available as paid add-ons:
Additional Video Sessions
$5,000 + Travel FeesAdditional professional video production sessions beyond the included bi-annual sessions
Call Center Service
$1,000/monthOffload your inbound phone calls to our professional call center team trained specifically for flight schools. Never miss a lead again!
Concierge Service
$2,000/monthLet our team handle your inbound calls and inquiries, lead follow ups, appointment scheduling, and student nurturing. We'll make sure every lead is contacted multiple times to maximize your enrollment opportunities.
Frequently Asked Questions
How quickly will I see results?
Most flight schools see initial improvements in website traffic and leads within 30-60 days. Significant growth in student enrollments typically occurs within 3-6 months as our strategies gain momentum.
Why do you require a 1 year contract?
Marketing takes time to show results. A 1 year commitment ensures we have enough time to implement strategies, gather data, and optimize for maximum student enrollment growth.
What does the onboarding process include?
Onboarding is essential to understand your business and represent your company the right way. This includes a comprehensive business deep dive, account setup for all marketing platforms, and weekly check-ins during your first month to ensure everything is running smoothly.
How do you measure the success of your marketing efforts?
We track key performance indicators (KPIs) like website traffic, lead conversion rates, cost per lead, and student enrollment numbers, providing monthly reports to show progress.
How do you handle ad budgets, and are they included in the pricing?
Ad budgets are separate from our service fees to give you control over spend. We recommend and manage budgets to maximize ROI, with full transparency. At this level, we recommend starting with at least $3,000/month for Google Ads and 3,000/month for other platforms, however, we have seen the most success with budgets of $7,000+/month total. Depending on your needs and number of locations your business operates in, we may adjust our recommendation based on our experience with past performance.
What's the cancellation policy if I'm not satisfied?
We strive for your satisfaction. If you're not happy with our services, you can cancel after the initial 12 month term with a 30 day notice. We also do regular check ins to ensure we're meeting your expectations. If you're not satisfied, let's have a candid conversation with one another and come up with a plan to address any concerns.
Ready to Take Your Flight School to the Next Level?
Let's discuss how the Right Rudder Marketing can accelerate your growth and help you reach $6M+ in annual revenue.
📞 Call us directly: (314) 804-1200
✈️ Pilot-owned marketing agency specializing in flight schools
NOTE: Actual results may vary based on individual flight school circumstances and market conditions. The pricing and services described on this page are an estimate and may change based on your specific needs and goals. Talk to a Right Rudder Marketing representative for details about pricing.
Flight schools thriving with RRM
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