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The Right Rudder Marketing team on the ramp beside a Cessna Caravan

A pilot-owned agency built for flight schools

Right Rudder Marketing helps flight schools and aviation businesses grow, scale, and make a real impact on the pilot training industry. Our schools become the ones their community sends students to first.

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Our Mission

Our mission is to impact the aviation training industry and bring more people into aviation. Right Rudder Marketing aims to lower the cost of participating in aviation by increasing the supply of pilots, which provides increased demand for aviation companies to operate at economies of scale.

Our mission is to facilitate the progress of our society into a new age where all humans are given the opportunities to be equipped with aviation skills to travel faster and farther in the skies.

Our mission is to help 100 flight schools double their student body and dominate their service area by 2026.

$10M+
Worth of revenue generated for our flight schools
10K+
Interested prospective student pilots found over the course of a year through the combined efforts of the Flight School Marketing System
1K+
Students added to our flight schools' funnels through Google Ads and PPC campaigns, at an average conversion rate of over 7%

Our Values

We Believe in the Power of Aviation

A Precision Approach Path Indicator is the light bar beside the runway that tells a pilot whether they are on the glide path. Our marketing works the same way. We set a precise path toward your goal, we meet with you regularly and indicate where performance actually is, and we make the adjustments that put you back on course.

Precision Approach Path Indicator

Four lights beside the runway. Two white and two red means you are on the glide path.

Airspeed is life. Altitude is insurance.

Pilot's aphorism

Professionalism

We are a team of professionals and we hold ourselves to the highest standards. We respect others because we assume positive intent and always look for a way to collaborate. People respect us back because of our workmanship, our quality, and our ethics.

Authenticity

We are honest, candid, and we do not sugarcoat the truth. Being authentic, being human, and being true to who we are is what earns respect in this community. The same holds for our schools: market a flight school for who it really is and it brings in high-quality student pilots.

Passion

We love what we do and it is why we are here. Aviation, marketing, software, business, storytelling. These are the things we do every day, and we get to fulfill them while making an impact on other people's lives.

Innovation

We are focused on continuous improvement. We adapt to market changes and new technology, and we find solutions even when there seems to be no way. We train continually and hone our craft. Stagnation and complacency are not acceptable.

Our Leadership Team

Expert Pilots and Strategists

A pilot-owned crew of marketers, designers, developers, and instructors. The people who fly the approach with your school are the ones you meet here.

11 on the crew

In the last 5 years leaders at these flight schools have turned to RRM

See every client

Are You Findable on Google?

You get the findings ranked worst to best, a 30/60/90-day action plan, and a 12-month plan. No cost, and no call required.

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A prospective student searching Google for flight training

More About Right Rudder Marketing

Where to go next if you want the roles, the partners, the growth plan, or the whole company in one PDF.

Questions we get asked

Who founded Right Rudder Marketing?

Right Rudder Marketing was founded by pilots who saw a gap in the aviation industry—flight schools had great training programs but lacked the marketing expertise to fill their schedules. We combined real-world flight training knowledge with digital marketing skills to build the #1 flight school marketing agency in the country.

Where is Right Rudder Marketing located?

Our headquarters is in St. Louis, Missouri, but we work with flight schools nationwide and internationally. Our team operates both in-person and remotely, and we travel to client locations for on-site content production and strategy sessions.

Are your team members actual pilots?

Yes! Aviation is in our DNA. Many of our team members hold pilot certificates and have direct experience in flight training. This means we understand the student journey, speak your language, and create marketing that resonates with prospective pilots.

How many flight schools do you work with?

We've partnered with dozens of flight schools across the United States, from single-aircraft operations to multi-location academies. Our clients collectively generate over $10M in annual revenue attributed to our marketing efforts.