Remarkable growth with targeted marketing strategies
Sun City Aviation
Stick and Rudder Program
For flight schools with 1–3 aircraft targeting $500k annual revenue
Stick and Rudder Program
YOUR GROWTH. OUR GUIDANCE & EXECUTION.
With all the responsibilities of managing employees, operations, and business development, how much time do you really have for your marketing? It's a crucial part of business growth. Effective marketing involves planning, strategizing, execution, data analysis, and optimization. There are so many tools, platforms, and conflicting information out there. It feels like you need a full time team of experts to handle it all.
With Right Rudder as your marketing partner, you can put this critical growth aspect on our shoulders. We'll help you dial in your systems for new customer acquisition, upselling, and attracting talent. You'll finally have the time to focus on other important areas of your business.
Every successful entrepreneur surrounds themselves with experts to guide and handle their most complex areas of business. And when it comes to marketing, you'll have the industry's top marketing team behind you. We've got the numbers and experience in the flight school and aviation space.
You'll have a direct line to our team and meet with us monthly to make sure your marketing is on track to meet your business goals. You'll also get feedback and insights to make sure you're absorbing the growth properly.
This is the Flight School Marketing System
It's a multi-faceted approach. There is no silver bullet in marketing. We combine consistent execution across several channels to drive sustainable growth:
- Website — a conversion-focused, mobile-first site
- SEO — local & technical optimization to rank your school
- PPC — targeted ad campaigns to drive qualified leads
- Reputation Management — reviews & local trust-building
- Sales Process — lead qualification, nurture, and enrollment workflows
Sustainable growth comes from the coordinated effort of these components. We implement and optimize each area to work together, not in isolation.
Expectations
UNDERSTANDING HOW IT WORKS
Right Rudder Marketing's services are different from other marketing agencies you've used before. Entrepreneurs like you hire us as a consulting marketing service. This means our clients hire us for our expertise and expect us to lead the way.
Our marketing programs are designed specifically for businesses like yours. Based on your existing business and goals, there's only one growth program that will be a good fit. You won't be given a bunch of options, you'll be given the only option that we're willing to do because it's the one that will help you achieve your goals.
Your company and Right Rudder Marketing are like two best friends in business. We'll support each other, sometimes even disagree, but in the end, we're in this together.
After we get to know your business inside out, our team of experts will come up with a growth strategy based on our years of experience in aviation education. We'll guide your team, make sure everything goes smoothly, measure the results, and keep working together to make sure our partnership succeed.
Stick and Rudder Program Positioning
The Stick & Rudder Program is designed for smaller businesses, exclusively those with an annual revenue under half a million, who are looking to establish a solid foundation for their digital marketing efforts. The program is structured to ensure that these businesses can attract the right leads, build their online presence, and set a trajectory for scalable growth.
IMPORTANT: Your business will be expected to grow beyond half a million dollars in annual revenue quickly, typically within 12 months. After your business revenue has reached half a million in annual revenue, you will be required to upgrade to a larger program to continue your growth trajectory beyond half a million.
Investment Overview
Monthly Total
$2,690
Service Fee: $1,890
Google Ads: $800
Annual Investment
$33,780
Includes onboarding fee
Onboarding
$1,500
One time setup fee
📍 Additional Locations
$200/month per location
Perfect for multi-location flight schools expanding to new airports. Each additional location gets full local marketing optimization.
🏢 Additional Businesses
$1,500 One time
Expand coverage to related aviation businesses under the same ownership (for example helicopter tours and maintenance shops).
🚀 ONBOARDING
✓ Business deep dive
Right Rudder will host a team call to get to know your business inside out. We'll explore your brand, what makes you different, your service areas, what you offer, how you deliver, and more. This is a thorough call that usually takes 1 to 3 hours.
✓ Assets, Access, & Systems
We'll guide you through getting access to your online accounts, sharing your media and assets, and introducing you to the tracking systems we use to make sure your marketing program is a hit!
✓ Weekly Checkpoints
We'll have a weekly call with your team in the first 30 days to make sure everything's going smoothly. We'll chat about the initial wins and review the punch list items.
📈 ADDITIONAL GROWTH
✓ Monthly Review Calls
After onboarding, our teams will monthly call to discuss progress, brainstorm ideas, gather thoughts, and provide pointers. We'll also update the marketing plan to keep things fresh.
✓ Reporting & Data Tracking
We've got you covered with data tracking and progress reporting for all our programs. You'll get access and some basic training during the first couple months of working with us.
👥 NEW STUDENT ACQUISITION
✓ Website Development
We'll build your updated website and make sure it's technically sound, looks great, and has all the important pages you need. Your new website will be mobile-friendly and conversion-focused to turn visitors into students.
✓ Ongoing Content
The Stick & Rudder program has at least 12 written content pieces every year. Our team plans and creates these core and supporting content pieces to focus on services, service areas, case studies, education, and culture. Each content piece will be posted on our website and Google Business.
✓ Pay Per Click Advertising
We'll set up and manage your Google Ads account to drive qualified leads to your flight school. Our team will handle keyword research, ad creation, bid management, and ongoing optimization to ensure you're getting the best return on your ad spend.
✓ Customer Review Building
Every quarter, we'll reach out to your recently serviced customers to ask for their feedback and encourage them to leave a review on your Google Business Profile. Positive reviews are super important for boosting your rankings and visibility on Google Maps, and they can also help you turn leads into customers.
✓ Local Business Listings
To make your business more visible on organic search results and to improve your Google Business Profile ranking on maps, all major local listings on websites will be kept up to date.
✓ Capture Lost Leads
We'll set up systems to nurture previous leads that didn't convert into students. This includes email and text follow ups (if you are adding-on the Flight School CRM) and retargeting ads to keep your flight school top of mind and encourage them to reconsider your services.
✅ What's Included
Included in your $2,690/month investment:
✓
Google My Business Management
✓
Google Ads Management
✓
Search Engine Optimization (SEO)
✓
Custom Website Development
✓
Monthly Review Calls
✓
Reporting & Data Tracking
✓
Local Business Listings (once yearly)
✓
Content Creation (1 blog per month)
✓
12-month minimum commitment
💰 Additional Services
Available as paid add-ons:
Flight School CRM (Highly Recommended)
$350/monthComplete customer relationship management system designed specifically for flight schools
Video Production and Photography
$5,000 + travel feesProfessional video production for marketing campaigns, testimonials, and promotional content
Press Releases
$100/eachProfessional press release writing and distribution to aviation industry publications
Custom Software Development
$5,000-$10,000Custom software solutions tailored to your flight school's specific operational needs
Call Center Service
$1,000/monthOffload your inbound phone calls to our professional call center team trained specifically for flight schools. Never miss a lead again!
Concierge Service
$2,000/monthLet our team handle your inbound calls and inquiries, lead follow ups, appointment scheduling, and student nurturing. We'll make sure every lead is contacted multiple times to maximize your enrollment opportunities.
⚠️ Not Available at This Tier
✗
Meta Ads Management (Facebook/Instagram)
✗
Social Media Management
✗
Additional Advertising Platforms (Hulu, Bing, Reddit, TV)
Frequently Asked Questions
How quickly will I see results?
Most flight schools see initial improvements in website traffic and leads within 30-60 days. Significant growth in student enrollments typically occurs within 3-6 months as our strategies gain momentum.
Why do you require a 1 year contract?
Marketing takes time to show results. A 1 year commitment ensures we have enough time to implement strategies, gather data, and optimize for maximum student enrollment growth.
What does the onboarding process include?
Onboarding is essential to understand your business and represent your company the right way. This includes a comprehensive business deep dive, account setup for all marketing platforms, and weekly check-ins during your first month to ensure everything is running smoothly.
How do you measure the success of your marketing efforts?
We track key performance indicators (KPIs) like website traffic, lead conversion rates, cost per lead, and student enrollment numbers, providing monthly reports to show progress.
How do you handle ad budgets, and are they included in the pricing?
Ad budgets are separate from our service fees to give you control over spend. We recommend and manage budgets to maximize ROI, with full transparency. At this level, we recommend starting with at least $800/month for Google Ads, however, we have seen the most success with budgets of $1,500+/month
What's the cancellation policy if I'm not satisfied?
We strive for your satisfaction. If you're not happy with our services, you can cancel after the initial 12 month term with a 30 day notice. We also do regular check ins to ensure we're meeting your expectations. If you're not satisfied, let's have a candid conversation with one another and come up with a plan to address any concerns.
Ready to Take Your Flight School to the Next Level?
Let's discuss how the Right Rudder Marketing can accelerate your growth and help you reach $500k in annual revenue.
📞 Call us directly: (314) 804-1200
✈️ Pilot-owned marketing agency specializing in flight schools
NOTE: Actual results may vary based on individual flight school circumstances and market conditions. The pricing and services described on this page are an estimate and may change based on your specific needs and goals. Talk to a Right Rudder Marketing representative for details about pricing.
Flight schools thriving with RRM
Ready to Be Our Next Success Story?
Every flight school on this page started with a single call. Let's talk about how we can deliver the same results for your school.