More Than Just a Website
What makes a Right Rudder Marketing website different than all the rest? It boils down to these three marketing psychology principles. Using these marketing psychology tactics, your website will convert visitors to actual hot leads.
Websites Built to Convert
Your website is a sales tool. Are you using it correctly?
When you think about designing a website for a flight school, what comes to mind? List our fleet, showcase our instructors, put a contact form and call it done? This is what 91% of flight school websites do, but by doing this we're missing a huge opportunity.
Your website is your ultimate sales tool in your disposable. A carefully crafted website can attract the right clients, while on the other hand, not investing enough into your website design and website copy will repel your ideal customers.
At the end of the day, your customers are visiting your website and making a snap judgement about you and your business. If your website is outdated, slow, or not mobile friendly, then you're losing customers.
So what makes a Right Rudder Marketing website different than all the rest? It boils down to these three marketing psychology principles. Using these marketing psychology tactics, your website will convert visitors to actual hot leads. Let's dive in.
Marketing Psychology Principles
- Why Become a Pilot.
Put Yourself in Their Shoes. When people visit your website, they're on the fence on whether they want to start pilot training.
Your website needs to show them the advantages of becoming a pilot. They're scouring all of the internet for content and resources to guide them in their decision.
Become the source of truth for pilot training in your local area. By providing valuable content and resources, you're positioning yourself as the expert in your field.
Highlight the benefits of becoming a pilot: career aspects, newer freedom, and a new community. This is your chance to answer the visitor's "why".
By answering the "why" you're building trust with your potential customers. They're more likely to choose you as their flight school.
- Your Authority.
Show Them How. Use your website to brandish your authority.
Lead the visitor step by step on what's the right way to start pilot training through your program.
Show them your instructors, your fleet, and your facilities. Show them how you're different from the competition.
Most people are totally confused when first starting the journey in aviation. They're wondering how much it may cost, what the process is, and how to even get started. It's an emotional process to decide to start flight training.
By showing them the way, you're building trust with your potential customers. They're more likely to choose you as their flight school.
- Next Steps.
Get Their Information
You need more than just a contact form. While one form is enough to get some leads, Right Rudder Marketing takes it up a notch. We'll use plenty call to actions throughout the site to guide visitors to multiple forms.
We'll use a variety of forms to get different information from the visitor. This way we can segment the leads and send them targeted emails.
Some tried and true lead funnels for flight schools include: booking a discovery flight, scheduling a call, and downloading a PDF guide on how to become a pilot.
Your website is a sales tool to get your visitors information so they can start training at your flight school ASAP.
By using these marketing psychology principles, your website will convert visitors to actual hot leads. We've seen it time and time again with our clients. They come to us with a website that's not converting and we turn it into a lead generating machine.
If you're ready to take your flight school to the next level, then it's time to invest in a website that's built to convert.
Don't waste more visitors.
Let us help you build a website that converts visitors to leads. We've helped flight schools across the country increase their leads and grow their business.
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Fly with digital marketing experts that know the flight training industry.
We are a team of pilots that know the flight training industry. Because if your marketing team doesn't know what the pilot training experience is like, then how can they be successful for you? See what we're talking about by booking a call now!