Digital Internet Marketing for Flight Schools
Flight School Web Design
More Than Just a Website
Custom programmed content management system
No WordPress themes or templates
Multiple landing pages and automated funnels
Mobile friendly and works on all screen sizes
Fast page load speeds
Search engine optimized
Regularly updated blog and content marketing
Websites Built to Convert
Your website is a sales tool. Are you using it correctly?
Your website is a sales tool.
Are you using it correctly?
When you think about designing a website for a flight school, what comes to mind? List our fleet, showcase our instructors, put a contact form and call it done? This is what 91% of flight school websites do, but by doing this we're missing a huge opportunity.
Your website is your ultimate sales tool in your disposable. A carefully crafted website can attract the right clients, while on the other hand, not investing enough into your website design and website copy will repel your ideal customers. At the end of the day, your customers are visiting your website and making a snap judgement about you and your business.
So what makes a Right Rudder Marketing website different than all the rest? It boils down to these three marketing psychology principles. Using these marketing psychology tactics, your website will convert visitors to actual hot leads.
- Why become a pilot
- Your authority
- Next steps
Put Yourself in Their Shoes
When people visit your website, they're on the fence on whether they want to start pilot training. Your website needs to show them the advantages of becoming a pilot. They're scouring all of the internet for content and resources to guide them in their decision. Become the source of truth for pilot training in your local area.
Highlight the benefits of becoming a pilot: career aspects, newer freedom, and a new community. This is your chance to answer the visitor's "why". Remember, your customers are motivated to start flight training for the following reasons:
Appeal to opposite sex
Thrill and curiousity
Show Them How
Use your website to brandish your authority. Lead the visitor step by step on what's the right way to start pilot training through your program.
Most people are totally confused when first starting the journey in aviation. They're wondering how much it may cost, what the process is, and how to even get started. It's an emotional process to decide to start flight training.
Show them how you're going to solve their problem
Package your services
Highlight your authority
Your facility and staff
Get Their Information
You need more than just a contact form. While one form is enough to get some leads, Right Rudder Marketing takes it up a notch. We'll use plenty call to actions throughout the site to guide visitors to multiple forms.
Some tried and true lead funnels for flight schools include: booking a discovery flight, scheduling a call, and downloading a PDF guide on how to become a pilot.
Your website is a sales tool to get your visitors information so they can start training at your flight school ASAP.
What is a custom programmed content management system?
Your new website will be custom designed and coded from scratch.
No templates or themes. Your new website will be unique to your flight school.
No WordPress, no bloatware. Your new website is going to run fast.
Achieve high page load scores using clean custom created code.
Mobile first in mind so your new website will fit all screens and sizes.
Optimized for mobile, tablet, and desktop viewing.
We'll provide monthly content for you to publish on your website.
Continuous content builds your authority and ranks you higher.
Use the built in editor to publish your own news and updates.
WordPress and other pagebuilders are a prime target for hackers.
A custom coded website removes you from being a large target.
Built in security and automatic SSL certificate updates.
Weekly backups to prevent data loss.
Website is coded with SEO in mind
We're experts in SEO and we stay up to date with Google trends
Heading tags, titles, meta tags, sitemap, robots.txt... We cover the technicalities
Our success relies on your success so we want to see you grow!
Fly with digital marketing experts that know the flight training industry.
We are a team of pilots that know the flight training industry. Because if your marketing team doesn't know what the pilot training experience is like, then how can they be successful for you? See what we're talking about by booking a call now!Book a Strategy Call
We are a rapidly expanding pilot owned digital marketing agency working exclusively with flight schools throughout the United States. We're on a mission to help 100 flight schools double their student body and dominate their service area by 2025.
Farmington, MO 63640
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