Aviation Business and Flight School Marketing

Running Effective Facebook Ads

How to use Facebook Ads to increase student pilot enrollment

Facebook ads for flight schools:

Are you using paid online advertising to your advantage?

Facebook ads are a form of PPC (Pay Per Click) advertising. These advertising initiatives can produce quick, fast, and effective results if done right. They are a way to make your business appear within the social media feeds of your target audience at the click of a button as well as build a long term stream of leads that you can turn on and off at will.

Example of a Facebook Ad Example of a Facebook Ad

Example of Facebook Ads

How Does PPC Work?

Pay per click ads are just like the name implies. For every click on Facebook and Instagram on your ad, you need to pay a fee to Meta. It's a great way to get your flight school in front of targeted prospective students that are not in your immediate network. Whenever you post something on your social media profile, your post will only circulate and be syndicated to mostly people that have liked and followed your page. If you're looking for a way to expand your reach, Facebook ads acts like the classified ads in a newspaper. You can get your business in front of people that have never heard of your flight school.

A big concern with running PPC ads is how much it will cost. For flight schools and aviation businesses, we've seen the cost per click (CPC) hover between $7 dollars and $20 dollars a click depending on the area and keywords chosen.

You might be running the numbers in your right now. If I get 100 clicks on my ad, then that can cost anywhere from $700 to $2000. Which in turn may make you wonder if it's even worth it or not. The best question to ask yourself is how much is a student pilot worth in my flight school?

How much is a student pilot worth?

Let's keep going with the 100 clicks example. The type of facebook ad we specialize in and use is called "lead generation" ads. These types of ads have a form that pops up on Facebook and Instagram and collects user data. So with 100 "clicks", it is in fact 100 new leads to your business. If out of those 100 leads, you contact all of them and 30 decide to show up to your flight school and do a tour or a discovery flight, you might get 10 or so that commit to coming again and train. A 10% conversion rate which is typical in the flight school market. With the $700 to $2000 dollars you spent, you now have 10 new students. Most students who commit to training to at least their private pilot certificate will bring on average $10,000-$15,000 dollars of revenue to your school. So you just paid $700 to $2000 to bring in more than $100,000 in revenue. It's a good investment.

However, you might be saying...

I've tried running Facebook Ads before and it doesn't work!

Most PPC campaigns fail because business owners fail to understand how the Meta Ads platform actually works to get leads.

Does this sound like you?

  • X
    You spend hundreds and thousands of dollars on Facebook ads and boosting posts with inconsistent results.
  • X
    You are currently paying for PPC Facebook Ads management services and results have declined...
  • X
    You're current marketing provider doesn't understand your business and you're frustrated
  • X
    Your spending money on advertising and cost per lead keeps going up...
  • X
    Your competitors are aggressively advertising on Facebook, and you're wondering how to compete.
  • X
    You are getting tired of chasing leads who express interest and then ghost you...
  • X
    You're wondering why you're competitors are enrolling more students with Facebook Ads and you're not...
  • X
    You are not confident in your current Facebook Ads strategy and don't even know where to start...

We see so many flight schools that go into running a Facebook Ad campaign by themselves, pick a few keywords and stuff them all into one ad group, bid either too high or too low, and then send people directly to their homepage on their website for when people actually click. Or they might boost a post from their social media profile in hopes of getting a new lead. This is the wrong way to do it in so many ways.

What's the right way to go about running Facebook Ads?

A thing to note about Facebook ads is that when people are using the platform, they aren't actively looking for flight schools or businesses to spend money on. In fact, most people don't want to see any advertising on their feeds. They just want to be entertained and watch videos or see pictures of their friends.

This means that when you show a user your ad, if they don't know who you are to begin with, then they aren't going to care much for your business unless your ad is earth shattering (it's not). This means we need to use the platform in a different way. We need to show your ads to only people who have previously expressed interest or has visited your website in the past. This is known as a retargeting ad.

The Right Rudder Marketing Method

Use lead generation retargeting ads and capture leads that already know about you, but haven't converted into a student pilot yet. Let's get those future pilots in your school!
  1. 1

    Secure Your Facebook Business Account

    We help you protect and setup your Facebook business properties to ensure your business is not compromised or face account bans/restrictions when advertising.

  2. 2

    Integrate and Automate CRM Processes

    We help you migrate your CRM contacts and setup trigger automation to help you optimize your sales process and lead conversion journey.

  3. 3

    Lead Conversion and Tracking Setup

    We setup your Facebook Pixel, and tracking conversion for leads and phone calls on your website and landing pages.

  1. 4

    Setup Your Ad Campaigns

    Our Facebook Meta Ads Flight School Marketing Specialists will set up your Facebook Ad campaign in 72 hours.

  2. 5

    Launch The Ad Campaign

    We will launch your Facebook Ad campaign and ensure they're producing leads within 24 hours after going live.

  3. 6

    Ad Campaign Optimization

    Right Rudder Marketing will ensure that your campaign is always performing within KPIs, and optimize for your growth!

Join the leading flight schools that have turned their online presence into predictable revenue

We make your flight school look as good as the planes you fly and help you make more money with ease.

Flight School Owner Calling Right Rudder Marketing

Step 1. Start a conversation with Right Rudder

After understanding your goals and understanding your current situation, we'll develop a marketing plan to help you reach your goals.

Launch Marketing Plan

Step 2. Launch your marketing plan

Get your marketing plan launched without the stress, hassle or guesswork. Right Rudder Marketing has you covered.

Flight School Owner Happy

Step 3. Get results

Grow and scale your flight school with a predictable plan and have a full scale digital marketing agency on your team to keep you on track.

Fly with digital marketing experts that know the flight training industry.

We are a team of pilots that know the flight training industry. Because if your marketing team doesn't know what the pilot training experience is like, then how can they be successful for you? See what we're talking about by booking a call now!

Book a Strategy Call
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We are a rapidly expanding pilot owned digital marketing agency working exclusively with flight schools throughout the United States. We're on a mission to help 100 flight schools double their student body and dominate their service area by 2025.

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