Strategies We Employ for GMB Optimization

• Consistent NAP.

  NAP refers to name, address, and phone number. We start by ensuring that your business details are accurate as far as your NAP goes along with your hours of operation.

  We use the GMB directory listing as a foundation or base and use it as a template for other directory listings. When we start looking at and claiming other online directory listings, we base it off the information found on your GMB profile so we need to make sure this is correct.

  If your NAP is inconsistent and varied then search engines get confused and it can hurt your SEO. We make sure your NAP is consistent across all online directories.

• Optimized Business Description.

  The next thing to consider is what keywords you want to rank for. When prospective student pilots are looking for flight schools online, they are going to be searching for and inputting specific keywords into the search engines.

  The most commonly search keyword is "flight school" or "flight school near me". Other notable keyword searches include, "how to become a pilot", "pilot school", "discovery flight", and "pilot training". With these keywords in mind, we're going to append to the end of the keyword the locations that pertain to your flight school area.

  Let's say we have a flight school in Kansas City, MO. Then one of the keywords we might want to use is "flight school Kansas City". However, it doesn't stop there. Think of where your local airport is specifically. Keeping our Kansas City, MO example alive, let's say we're a flight school in KOJC which is Johnson County Executive Airport.

  Then we would want to use the keyword "flight school KOJC" or "flight school Johnson County Executive Airport". This is because people will be searching for flight schools near the airport they are looking to train at.

  Looking around the area, we have different towns, municipalities, and cities that are far removed from just Kansas City. Overland Park, Craig, and Olathe seem to be the biggest locations after Kansas City.

  But we can delve even deeper than that. Immediately around KOJC, we have smaller communities like Havencroft, Blackbob Marketplace, and Blue Valley. These are some of the locations that we want to incorporate into our keywords.

  By understanding what keywords are being searched for, we can use those keywords in all of our marketing efforts especially our GMB profile. Check out our 🔥 hot keywords list to download a list of the most commonly search for keywords in the flight school industry.

  We're going to use those keywords and sprinkle them in our description. And by doing so, we're going to gradually start showing up higher on search and all we had to do is add targeted keywords into our Google Business Profile Description.

• Services and products.

  One of the core elements to optimize on your GMB profile is adding your services and products to the GBP page.

  Showcasing products and services on your GMB profile is like setting a clear flight path for potential students. Ensure your GMB page highlights the range of courses you offer, from beginner private pilot training to advanced certifications.

  Clearly list the unique features that set your flight school apart, whether it's state of the art simulators, experienced instructors, or flexible scheduling options.

  By providing detailed information about your services and products, you can attract more qualified leads and convert them into loyal students.

• Photos and videos.

  Whenever your students and customers leave a review and attach an image, they automatically get added to your GBP's image collection. However, you can also add your own photos and videos.

  The more photos and videos that are uploaded to your Google Business, the more authoritative you appear both to your future customers and to Google's search algorithms. We consistently add photos and videos to your profile to keep your business relevant and sticking to the top of the rankings.

  Some "hacks" we utilize includes renaming the photo file and incorporating geo-tagging. Typically, most people load up the default file name created by your phone or camera (for example IMG_1234.jpg).

  Remember how we were talking about keywords earlier? You can rename the image to "johnson-county-airport-private-pilot-checkride-pass.jpg" or something similar and incorporate keywords that way.

  In addition, all photos have data appended to them called "meta data". This includes the type of camera used, ISO settings, aperture, and most importantly GPS coordinates of where the photo was taken. We can artificially add a GPS location and pretend that the photo was taken at a specific location.

  Let's say we're ranking low in the Havencroft area. We will upload a photo to your GMB that has GPS coordinates saying that the picture was taken at Havencroft. This tells the Google algorithm that there's something relevant to your flight school business and that location.

We have optimized GMB profiles for flight schools across the country. We know what it takes to get your flight school to rank higher on Google. We have a proven strategy that consistently gets our clients to the top of the search engines.

Organic search is the first step in getting your flight school to rank higher. Potential students are searching for flight schools online and we want to make sure that your flight school is the one they find.

Schedule a free consultation today to learn more about how we can help you optimize your Google My Business Profile and get your flight school to the top of the search engines.