We see so many flight schools that go into running a Google Ad campaign by themselves, pick a few keywords and stuff them all into one ad group, bid either too high or too low, and then send people directly to their homepage on their website for when people actually click. Or they use the Google Ad prompts when setting up a new account and let Google run your ads on autopilot and spend your money with no results. This is the wrong way to do it in so many ways.

What's the right way to go about running Google Ads?

Google wants to make sure that even paid listings are relevant to the user that is searching. So the quality of your ads and the page that people land on is all relevant to where you get placed in paid listings, along with the cost per click you're willing to spend. If a customer is searching for “how to become a pilot”, your ad isn't going to work well if it:

• X

  Doesn't have a headline that matches the user search term (ie. flight school, pilot training, etc.)
• X

  Doesn't give the viewer an incentive to call now and check your flight school out
• X

  Doesn't give them a reason to choose your flight school over others

The same goes with the page that your customers go to when clicking your ad. It needs to be relevant.

If this isn't done correctly you're back to square one. You're spending a lot of money paying more for ads than you need to pay and you're likely getting fewer calls than you should be. If the ad and landing page content doesn't answer the specific question or query they typed into Google's search bar, then you better believe it's unlikely they'll be reaching out to you.

So what's the right way to go about doing Google ads?

The Right Rudder Marketing Method

Engineer multiple ad groups and campaigns and campaigns. Structure keywords, negative keywords, and locations properly to fit your ideal student pilot. Let's get your flight school more students!

1. 1

   Google Ad Account Audit

   We look at the services you provide and find a space where you can thrive online with proper keywords. We'll use the keywords that your potential clients use to help match you together.

2. 2

   Focused PPC Keyword Strategy

   We do an in-depth competitive analysis to create a tailor-made and winning SEO strategy. Most competitors use automated tools and miss out on context. We understand the flight training market thoroughly and specialize in helping pilot training academies thrive.

3. 3

   Landing Page Creation

   We examine factors that Google considers when ranking your website. We take it a notch further by focusing on how Google ranks flight school websites to see areas we can improve.

1. 4

   Conversion & Tracking Setup

   We improve everything on the website that affects your rankings. Optimization ranges from meta descriptions, title tags, user experience optimization.

2. 5

   Launch The Ad Campaign

   We create content that provides value to the reader. It's easy to read, relevant, and no other website will have a website like yours.

3. 6

   Ad Campaign Optimization

   Link building helps you rank on search engines. It helps search engines categorize your website as relevant. We connect you to major sites to improve your rankings organically by creating content your flight school audience will like.