Blue Skies AboveCase Study
Blue Skies Above, located in Lanett, AL, just a hop skip and away from Auburn, AL, partnered with Right Rudder Marketing to grow their flight school. Within a year, they saw 2X growth and now have over 10 students on their waitlist.
Case Study
Rapid Growth for Blue Skies Above
Blue Skies Above is a flight school in Lanett, AL. Over the past year, they experienced exponential growth, doubling their size and building a waitlist of more than 10 students.
With the help of Right Rudder Marketing, they expanded their fleet, added a like-new Cessna 172 for TAA and commercial loads, and are on their way to acquiring another plane to meet increasing demand.
The Problem
Despite offering high-quality training, Blue Skies Above struggled to attract students due to its location outside a major metropolitan area. They needed to increase visibility in nearby cities and generate more leads.
Their initial online presence was limited, and they were not ranking well on search engines for the geographical areas they wanted to target.
Our Solution
Right Rudder Marketing began by upgrading their website to optimize it for local SEO. We implemented dynamic location pages targeting areas like Auburn, AL, and Columbus, GA, making it easier for prospective students to find them.
We also ran targeted Google Ads campaigns focusing on specific geographical regions, driving traffic to the website. This, along with improved Google My Business management, resulted in a significant increase in visibility.
With more leads coming in, we helped streamline operations by implementing a CRM system with features like automated text responses to capture leads from missed calls.
I was scrounging for students and now I have a waitlist 10, 11 long. We're now talking about adding another plane to our fleet. I think the growth speaks for itself.
Start Creating your Playbook with SOPs
Growing a flight school means creating systems and procedures for your team to follow. Creating SOPs to add to your "playbook" is the best way to properly delegate and lead your team. Download our free template to get started in your continuous improvement journey.
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