Sun City Aviation Academy
Case Study
When Tim Jedrek, Founder and CEO of Right Rudder Marketing, met Luke and Georgette Poulos, founders of Sun City Aviation Academy, at FSANA two years ago, it sparked a partnership that would transform their flight school's digital presence and lead generation.
Soaring to New Heights: Sun City Aviation Academy's Digital Transformation
Meet Sun City Aviation Academy and their founders Luke and Georgette Poulos. A premier flight school serving the greater Phoenix area, including Sun City and surrounding communities. After connecting with Tim Jedrek at FSANA, they partnered with Right Rudder Marketing to increase their online presence and get more qualified leads.
Over the past two years, we've helped Sun City Aviation Academy triple their monthly leads and establish themselves as the go-to flight school in their region, enabling them to expand their training programs and modernize their fleet.
The Problem
When Tim Jedrek met Luke and Georgette Poulos at the Flight School Association of North America (FSANA) conference two years ago, Sun City Aviation Academy was facing significant digital marketing challenges. With numerous flight schools throughout the Phoenix metropolitan area competing for prospective students' attention, they knew they needed to elevate their digital marketing game.
They were ranking on page 3 of search results and their Google Map listing was buried at position #18, making it nearly impossible for potential students to discover them online. Their existing website wasn't converting visitors into leads effectively.
Sun City Aviation Academy had been working with a general marketing agency that lacked aviation industry expertise. There was significant friction in communication as Luke and Georgette constantly had to explain flight training terminology, FAA regulations, and the unique aspects of pilot education.
After meeting Tim at FSANA and learning about Right Rudder Marketing's specialized focus on aviation businesses, Luke and Georgette knew they had found the marketing partner who truly understood the flight training industry and could help them achieve their growth objectives.
Our Solution & 2-Year Partnership Results
Following their meeting at FSANA, we began our partnership with comprehensive market research of the Phoenix area flight training landscape. With numerous flight schools serving the greater Phoenix area, we identified high-intent search terms and developed a long-term strategy to accelerate Sun City Aviation Academy's market penetration.
We built a stunning new website that showcased their comprehensive training programs, from private pilot through commercial and CFI certifications. We strategically optimized their website and Google My Business profile with targeted aviation keywords, resulting in dramatic improvements in search visibility over our 2-year partnership.
Our ongoing collaboration has included developing a comprehensive social media strategy, implementing a systematic approach to generate authentic Google reviews, and continuously optimizing their Google My Business listing. This sustained effort secured their position in the coveted map pack and established them as a local authority.
Over the past two years, Luke and Georgette have seen remarkable results. Sun City Aviation Academy refined their positioning to focus on professional pilot development and accelerated training programs. By emphasizing their modern fleet, experienced instructors, and streamlined training approach, they've attracted serious aviation students committed to pilot careers, significantly increasing their average student lifetime value and driving substantial revenue growth.
Meeting Tim at FSANA was a game-changer for our business. Over the past two years, Right Rudder Marketing has been instrumental in transforming our digital presence. They created an incredible website for us and truly understand aviation and the pilot training process. The results speak for themselves - we've tripled our leads and couldn't be happier with our partnership.
The Ultimate Flight School Marketing Checklist
This checklist will help you identify what is missing from your current strategy and what you must focus on next to take your flight school to the next level.
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