Flight School Website Design

Put Yourself in Their Shoes. When people visit your website, they're on the fence on whether they want to start pilot training.

Your website needs to show them the advantages of becoming a pilot. They're scouring all of the internet for content and resources to guide them in their decision.

Become the source of truth for pilot training in your local area. By providing valuable content and resources, you're positioning yourself as the expert in your field.

Highlight the benefits of becoming a pilot: career aspects, newer freedom, and a new community. This is your chance to answer the visitor's "why".

By answering the "why" you're building trust with your potential customers. They're more likely to choose you as their flight school.

Show Them How. Use your website to brandish your authority.

Lead the visitor step by step on what's the right way to start pilot training through your program.

Show them your instructors, your fleet, and your facilities. Show them how you're different from the competition.

Most people are totally confused when first starting the journey in aviation. They're wondering how much it may cost, what the process is, and how to even get started. It's an emotional process to decide to start flight training.

By showing them the way, you're building trust with your potential customers. They're more likely to choose you as their flight school.

Get Their Information

You need more than just a contact form. While one form is enough to get some leads, Right Rudder Marketing takes it up a notch. We'll use plenty call to actions throughout the site to guide visitors to multiple forms.

We'll use a variety of forms to get different information from the visitor. This way we can segment the leads and send them targeted emails.

Some tried and true lead funnels for flight schools include: booking a discovery flight, scheduling a call, and downloading a PDF guide on how to become a pilot.

Your website is a sales tool to get your visitors information so they can start training at your flight school ASAP.