Brand Authority and Reputation
David, the owner of Pitcairn Flight Academy, at FSANA (Flight School Association of North America) in March 2023. He had just started his aviation business and had one plane.
David's business was more than just a flight school. David was in charge of an FBO, a maintenance shop, a flight school, and in process of doing a Part 135 charter operation.
They've now grown to have 3 planes (with more on the way), a full flight schedule, and even hosted a junior aviator camp the other week. In a time frame of about a year, they've grown to a scalable highly reputable business that trains pilots everyday.
Right Rudder Marketing still works with David's team to this day. As they continue to grow and scale, they have new projects on the horizon. There's some operational and regulatory bottlenecks we're facing together, but very soon we will start helping David with promoting and marketing his maintenance and private charter Part 135 operations.
The Problem
David was a new business owner in the aviation industry and was looking for a way to get his business off the ground. He was looking for a way to get more students, more revenue, and more authority in the industry.
David was looking for a way to streamline his sales process and get more leads. He was also looking for a way to build reputation in the industry. He was looking for a way to get his business to the next level.
Our Solution
We built and deployed his website, created his Google Business profile, ran their Google Ads campaign, and also introduced our CRM (customer relationship management) software to help streamline their sales operations. We had a very specific strategy in mind for David's business.
We developed a marketing strategy around very specific keywords that would attract the right kind of students to his flight school. SEO was a big part of our strategy. On page SEO and off page SEO were both very important to us. Our campaign was very successful and we were able to position Pitcairn Flight Academy at the top on search results.
We update the website with new content, insights and articles of great relevance to pilots, and also new offerings for pilot students. We also update the Google Business profile with new photos, new posts, and new reviews. We also update the Google Ads campaign with new keywords, new ad copy, and new landing pages.
Right Rudder Marketing still works with David's team to this day. As they continue to grow and scale, they have new projects on the horizon. There's some operational and regulatory bottlenecks we're facing together, but very soon we will start helping David with promoting and marketing his maintenance and private charter Part 135 operations.
We are very excited to see what the future holds for Pitcairn Flight Academy. We are very excited to see what the future holds for David and his team. We are very excited to see what the future holds for the aviation industry.
